Today, marketers' biggest challenges are to understand how people shop and how best to engage with them. Brands and retailers have a great opportunity to unlock the power of data-driven insights to determine which strategies will work and reap the rewards.
Compete’s digital expertise is now in the United Kingdom
Kantar Media's Compete is now helping the top brands in the UK improve their marketing based on insights into the online behaviour of consumers.
Leading brands, agencies and publishers rely on Compete's products and services to create engaging online experiences and highly effective advertising campaigns. Compete's products cover the entire digital marketing spectrum, including solutions for audience insight, competitive intelligence, and marketing and online channel effectiveness. Compete combines these products with industry expertise to deliver custom solutions that match the exact needs of our clients.
Compete's solutions include tools to measure audience insight, competitive intelligence, path-to-purchase tracking and channel effectiveness.
Compete's behavioural data is interpreted by industry experts who deliver insights and recommendations that help marketers understand how UK consumers search, surf and buy online across multiple industries.
London, 13 February, 2013 – Department store websites are increasingly popular with fashion-conscious consumers preparing for the festive season reveals the latest Kantar Media Compete Seasonal Shopper Insights. Over half (57%) of the people purchasing groceries online do so at Tesco – a larger share of the mar-ket than the retailer sees at its bricks-and-mortar outlets. Asda is second (33%), followed by Sainsbu-ry (18%), Ocado (5%), Amazon grocery (4%), Waitrose (2%) and Marks and Spencer (1%).