ONLINE SHOPPER INTELLIGENCE UK
ONLINE SHOPPER INTELLIGENCE UK
To succeed in today's market, brands must cater to an increasingly diverse set of consumers. To do so, they need to fully understand the consumer dynamics within specific categories to ensure that they engage and successfully influence the right audiences. This latest report focuses on consumer behaviours within the high consideration category of electronics.
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Custom insights for brands,
agencies
and media companies
Compete’s digital expertise is now in the United Kingdom
Kantar Media's Compete is now helping the top brands in the UK improve their marketing based on insights into the online behaviour of consumers.
Leading brands, agencies and publishers rely on Compete's products and services to create engaging online experiences and highly effective advertising campaigns. Compete's products cover the entire digital marketing spectrum, including solutions for audience insight, competitive intelligence, and marketing and online channel effectiveness. Compete combines these products with industry expertise to deliver custom solutions that match the exact needs of our clients.
Our Solutions
Compete's solutions include tools to measure audience insight, competitive intelligence, path-to-purchase tracking and channel effectiveness.
- Behavor Match™
- Market Profiler
- Online Channel Effectiveness™
- Path To Purchase
- Segment Profiler™
Our Expertise
Compete's behavioural data is interpreted by industry experts who deliver insights and recommendations that help marketers understand how UK consumers search, surf and buy online across multiple industries.
- Retail and CPG
- Technology and Entertainment
- Telecommunications
- Travel
In The News
1 in 2 Consumers Research Electronics Purchases on Specialist Retailer Websites But Only 14% Buy There
Kantar Media's Online Shopper Intelligence report highlights that specialist electronics retailers are failing to convert browsers to buyers as 52% of shoppers buy from mass merchants like amazon.co.uk
LONDON, 26 January 2012 –Kantar Media Compete's latest Online Shopper Intelligence report shows that 56% of UK shoppers buying electronics goods online are spending a significant amount of time researching their purchases on the websites of specialist electronics retailers such as currys.co.uk, comet.co.uk and pcworld.co.uk.
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