The explosion of digital channels, the always-on media ecosystem, and the increasingly mobile consumer, challenge even the savviest of digital marketers with the simple question: how can I reach the right consumer, at the right time, in the right place, and with the right message to influence his or her purchase decision?
Online Shopper Intelligence, UK - Tablets
As the Tablet market advances rapidly to become mainstream, competition and changing consumer habits have given way to new pricing and marketing models. In this report we examine how Tablet consideration, channel and conversion varies in the online market, and how the competitive landscape stacks up going into the important Q4 sales period.
Compete's solutions include tools to measure audience insight, competitive intelligence, path-to-purchase tracking and channel effectiveness.
Compete's behavioural data is interpreted by industry experts who deliver insights and recommendations that help marketers understand how UK consumers search, surf and buy online across multiple industries.
London, 21 November, 2013 – New UK research from Kantar Media Compete highlights the dominance of Amazon in the online tablet buying process, with the retailer attracting around double the number of potential tablet buyers than its nearest rivals.