The Consumer's Journey

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The Consumer's Journey

The explosion of digital channels, the always-on media ecosystem, and the increasingly mobile consumer, challenge even the savviest of digital marketers with the simple question: how can I reach the right consumer, at the right time, in the right place, and with the right message to influence his or her purchase decision?


Digital insights for brands,
agencies and media companies

Online Shopper Intelligence, UK - Tablets

As the Tablet market advances rapidly to become mainstream, competition and changing consumer habits have given way to new pricing and marketing models. In this report we examine how Tablet consideration, channel and conversion varies in the online market, and how the competitive landscape stacks up going into the important Q4 sales period.

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Our Solutions

Compete's solutions include tools to measure audience insight, competitive intelligence, path-to-purchase tracking and channel effectiveness.

  • Behavor Match™
  • Market Profiler
  • Online Channel Effectiveness™
  • Path To Purchase
  • Segment Profiler™

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Our Expertise

Compete's behavioural data is interpreted by industry experts who deliver insights and recommendations that help marketers understand how UK consumers search, surf and buy online across multiple industries.

  • Retail and CPG
  • Technology and Entertainment
  • Telecommunications
  • Travel

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In The News

Amazon Dominates Online Tablet Purchasing

Argos tops conversion table, PC World leads on time spent on site, Samsung losing online buyers to iPad and Kindle

London, 21 November, 2013 – New UK research from Kantar Media Compete highlights the dominance of Amazon in the online tablet buying process, with the retailer attracting around double the number of potential tablet buyers than its nearest rivals.

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Kantar Media