Our Expertise

Compete's digital insights are interpreted by industry experts who deliver data and recommendations that help advertisers, agencies and media companies understand how UK consumers search, browse and buy online across multiple channels. Brands use these insights for channel optimisation strategies, competitive online intelligence and to improve online sales performance. Compete combines and analyses online behavioural data and survey panel data to offer the industry's most comprehensive view of UK consumers in the Retail and CPG, Telecoms, Travel, Technology and Entertainment, and Online Media and Search industries.

Retail and CPG

Digital insights for retail and consumer packaged goods (CPG) marketers

Compete offers retailers insights and intelligence to fully understand consumers' online behaviour in order to measure the effectiveness of their digital investments and track the competitive marketplace. Compete enables marketers to see which of their campaigns and tactics are delivering results by measuring and tracking consumers' web-wide shopping behaviour as they move from researching products online to making purchases (be it online or in-store).

Technology and Entertainment

Digital insights for technology and entertainment marketers

Compete's Tech practice works with consumer electronics manufacturers, national retailers, telecommunications carriers, media companies and their marketing partners to apply digital insights to improve research and marketing initiatives.

Telecommunications

Digital insights for telecoms marketers

The surge in interest for on-demand content and streamlined services has created a lucrative, yet intensely competitive market for telecom marketers. Valuable in-market consumers research multiple alternatives when shopping for voice, wireless, data, internet, and entertainment services. Kantar Media Compete helps telecom brands quantify, understand and leverage this consumer behaviour to acquire, retain, up-sell and service customers.

Travel

Digital insights for travel industry marketers

Compete's Travel practice offers suppliers, online travel agencies (OTAs) and other travel industry entities competitive intelligence to optimise marketing campaigns, increase bookings and deepen relationships with travellers. The intelligence relies on Compete's ability to track consumers across the online travel environment and beyond -- coupled with rich travel industry expertise, including research covering the air, hotel, cruise, rental car, casino and destination segments.

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