ONLINE SHOPPER INTELLIGENCE UK
ONLINE SHOPPER INTELLIGENCE UK
To succeed in today's market, brands must cater to an increasingly diverse set of consumers. To do so, they need to fully understand the consumer dynamics within specific categories to ensure that they engage and successfully influence the right audiences. This latest report focuses on consumer behaviours within the high consideration category of electronics.
DOWNLOAD
Custom insights for brands,
agencies
and media companies
Compete’s digital expertise is now in the United Kingdom
Kantar Media's Compete is now helping the top brands in the UK improve their marketing based on insights into the online behaviour of consumers.
Leading brands, agencies and publishers rely on Compete's products and services to create engaging online experiences and highly effective advertising campaigns. Compete's products cover the entire digital marketing spectrum, including solutions for audience insight, competitive intelligence, and marketing and online channel effectiveness. Compete combines these products with industry expertise to deliver custom solutions that match the exact needs of our clients.
Our Solutions
Compete's solutions include tools to measure audience insight, competitive intelligence, path-to-purchase tracking and channel effectiveness.
- Behavor Match™
- Market Profiler
- Online Channel Effectiveness™
- Path To Purchase
- Segment Profiler™
Our Expertise
Compete's behavioural data is interpreted by industry experts who deliver insights and recommendations that help marketers understand how UK consumers search, surf and buy online across multiple industries.
- Retail and CPG
- Technology and Entertainment
- Telecommunications
- Travel
In The News
The Voucher Revolution: New Study from Kantar Media Reveals that Nearly Two-thirds of Online Shoppers Engage with Daily Deal Sites.
As More People Look To Cut Costs, Groupon Emerges as the Most Popular Daily Deals Site
LONDON, 29 March 2012 – New research from Kantar Media shows that Daily Deals sites continue to gain in popularity. 68% of shoppers now agree with the statement "I always look out for special offers" and nearly half (48%) say "they always use money off coupons and vouchers" according to data from Kantar Media TGI. With over 1,300 mentions in the press over the last year and nearly two-thirds of online shoppers using them, Daily Deals sites are clearly appealing to this desire for a bargain and making the gloomy economic climate work in their favour.
© Copyright Compete Compete 6 More London Place London SE1 2QY • 020 7656 5538 • 617 933 5600
