Seasonal Shopper Insights – Fashion
Seasonal Shopper Insights – Fashion
This report focuses on the online fashion market in the UK based on research completed from October to December 2011 and 2012. It will provide you with a snapshot of UK online fashion shoppers' behaviour during the Christmas period
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In The News
Department Store Websites See 9% Increase In Convenience-Seeking Festive Fashion Shoppers
Nightwear and underwear are highest growth fashion categories elsewhere online
London, 13 February, 2013 – Department store websites are increasingly popular with fashion-conscious consumers preparing for the festive season reveals the latest Kantar Media Compete Seasonal Shopper Insights. Over half (57%) of the people purchasing groceries online do so at Tesco – a larger share of the mar-ket than the retailer sees at its bricks-and-mortar outlets. Asda is second (33%), followed by Sainsbu-ry (18%), Ocado (5%), Amazon grocery (4%), Waitrose (2%) and Marks and Spencer (1%).
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