Contact Us:

Send us an email
020 7160 5500   |   617 933 5600

News

Update: Fashion Online, December 2013

First Name*

Last Name*

Company*

Email Address*

   *Required field

Update: Fashion Online, December 2013

Which fashion retailers won the battle for online shoppers this Christmas?

December 2013 was (unsurprisingly) a great month for fashion retailers with a 9% jump in the number of consumers shopping for fashion online. We take a look at who's winning and losing the online battle.

DOWNLOAD


Online Shopper Intelligence, UK - Tablets

First Name*

Last Name*

Company*

Email Address*

   *Required field

Online Shopper Intelligence, UK - Tablets

What You'll Gain from this Report:

As the Tablet market advances rapidly to become mainstream, competition and changing consumer habits have given way to new pricing and marketing models. In this report we extract insights from Kantar Media Compete's behavioural clickstream panel of 300,000 UK consumers to examine how tablet consideration, channel and conversion varies in the online market, and how the competitive landscape stacks up going into the important Q4 sales period.

DOWNLOAD


Game Consoles -
Pre-Launch Interest

First Name*

Last Name*

Company*

Email Address*

   *Required field

Game Consoles - Pre-Launch Interest

Which retailers are riding the wave of hype?

This week's launch of the Xbox One officially commences the Christmas battle of the consoles, with Sony's PlayStation 4 to follow a week later. We took a look at UK online consumer data from our 300,000 strong clicksteam panel to gauge online interest pre-launch to identify which player is likely to steal the show this holiday season.

DOWNLOAD


Online Channel Effectiveness – A Case Study

First Name*

Last Name*

Company*

Email Address*

   *Required field

Online Channel Effectiveness – A Case Study

A communications service provider wanted to improve its e-commerce site to increase revenues from its online channel. Specifically, the goals were to:

Read the case study to find out how we helped.

DOWNLOAD


Online Shopper Intelligence, UK - Confectionery

First Name*

Last Name*

Company*

Email Address*

   *Required field

Online Shopper Intelligence, UK - Confectionery

What You'll Gain from this Report:

This report focuses on the online confectionery shopping market in the UK, looking at data from February to July 2013. By examining key metrics – derived from Kantar Media Compete's behavioural data – we'll offer insight into which levers marketers and category teams can pull to increase online sales.

DOWNLOAD


The Consumer's Journey

First Name*

Last Name*

Company*

Email Address*

   *Required field

The Consumer's Journey

Marketers Can Map the Consumer's Journey to Purchase

The explosion of digital channels, the always-on media ecosystem, and the increasingly mobile consumer, challenge even the savviest of digital marketers with the simple question: how can I reach the right consumer, at the right time, in the right place, and with the right message to influence his or her purchase decision?

DOWNLOAD


Drapers Customer Insight Report

First Name*

Last Name*

Company*

Email Address*

   *Required field

Drapers Customer Insight Report

In Association With Kantar Media Compete

Today, marketers' biggest challenges are to understand how people shop and how best to engage with them. Brands and retailers have a great opportunity to unlock the power of data-driven insights to determine which strategies will work and reap the rewards.

DOWNLOAD


Walking The Digital Store

First Name*

Last Name*

Company*

Email Address*

   *Required field

Walking The Digital Store

Path to Purchase Among Online Baby Care Engagers

A leading baby care manufacturer wanted to gain a better understanding of online consumer shopping behaviours in order to develop an effective, integrated digital strategy.

DOWNLOAD


Seasonal Shopper Insights – Fashion

First Name*

Last Name*

Company*

Email Address*

   *Required field

Seasonal Shopper Insights – Fashion

What You'll Gain from this Report.

This report focuses on the online fashion market in the UK based on research completed from October to December 2011 and 2012. It will provide you with a snapshot of UK online fashion shoppers' behaviour during the Christmas period.

DOWNLOAD


Online Shopper Intelligence, UK - Grocery

First Name*

Last Name*

Company*

Email Address*

   *Required field

Online Shopper Intelligence, UK - Grocery

What You'll Gain from this Report.

This reports provides you with an overview of what is going on in the UK's online grocery shopping landscape. Read our report to gain a clear sense of UK online grocery shoppers' behaviours.

DOWNLOAD

Download the Online Shopper Intelligence, UK - Travel

ONLINE SHOPPER INTELLIGENCE, UK - Travel

First Name*

Last Name*

Company*

Email Address*

   *Required field

Download the Online Shopper Intelligence - Q4 Report

ONLINE SHOPPER INTELLIGENCE Q4 - UK

First Name*

Last Name*

Company*

Email Address*

   *Required field

Download the Online Shopper Intelligence – Q3 Report

ONLINE SHOPPER INTELLIGENCE UK

First Name*

Last Name*

Company*

Email Address*

   *Required field


Kantar Media Compete Land Rover Showcase

First Name*

Last Name*

Company*

Email Address*

   *Required field

Land Rover Showcase

Crafting Strategy to Engage Consumers Along the Digital Path to Auto Interest

This case study demonstrates how cutting through the complexity of consumer behaviour helps Land Rover pinpoint the right time, place and messages by which to cultivate deeper relationships with auto consumers.

DOWNLOAD


Digital Disruption: Winning in a Digital World

First Name*

Last Name*

Company*

Email Address*

   *Required field

Digital Disruption: Winning in a Digital World

Digital Disruption was the theme of the 2012 Digital Connections event, during which over 100 marketers and digital leaders networked and discussed how the ever-evolving digital world is changing consumer behaviour, disrupting business models and creating new opportunities for their businesses.

DOWNLOAD


Press Releases

Amazon Dominates Online Tablet Purchasing

Argos tops conversion table, PC World leads on time spent on site Samsung losing online buyers to iPad and Kindle Fire


Read Full Article | Close

London, 21 November 2013 – New UK research from Kantar Media Compete highlights the dominance of Amazon in the online tablet buying process, with the retailer attracting around double the number of potential tablet buyers than its nearest rivals.

The research shows that Amazon is able to drive potential tablet buyers to its own product the Kindle Fire, with 81% of tablet product page visitors on Amazon checking out their device compared to just 30% for Samsung, its nearest rival on this metric.

The results indicate that, online at least, the battle for tablet sales is becoming a contest between the premium, first mover brand Apple and the Kindle Fire, the leading mid-market alternative.

Online conversion rates among consumers who have visited a branded tablet product page were 6.6% for the Kindle Fire and 3.4% for Apple's iPad.

Samsung and the Galaxy Nexus are being squeezed online with lower rates of consideration (Samsung scores just 24% compared to 57% for Apple) and lower conversion rates.

Analysis of online consideration and purchase flows between the three key brands of Apple, Kindle Fire and Samsung shows that Samsung is losing significant numbers of net potential sales to both Apple and Kindle Fire.

Samsung loses four times as many shoppers to the Kindle Fire as it gains and twice the number of sales to Apple. The Amazon tablet retains most potential purchasers losing only 16% to other brands while Apple leaks just 22% of its contenders.

The Tablets study is based on Kantar Media Compete's behavioural clickstream panel of 300,000 UK consum-ers and looks at how different brands are performing in terms of consideration, channel and conversion perform-ance going into the vital Q4 sales period.

Other key findings include:

  • Online tablet shoppers are looking to retailers rather than manufacturers for information about tablets with 73% visiting retailers' websites, 31% going to tablet manufacturer websites, but just 12% using pro-fessional reviews and 9% going to mobile operators – social media plays little role online.
  • PC World tablet shoppers spend the most time on its site, retaining their interest for 9.1 minutes, signifi-cantly ahead of the 2.6 minutes consumers are spending on Amazon's tablet pages.
  • Argos is the most successful online retailer at converting visitors to purchasers performing twice as well as the average retailer. Amazon indexes at 194, with eBay in third at 97. Tesco scores 65, while PC World, despite the time consumers spend on its site indexes at just 29.

The report highlights the scale of the disruption that is occurring in the tablet market with retailers also offering (and driving consumers towards) their own products.

"This research highlights the need for both Samsung and Sony to look at developing more effective online retail strategies to combat Apple's dominance of the premium tablet market, and the challenge they face from Amazon for mid-market devices which is leaving them squeezed in the middle. It also emphasizes the importance of con-version for retailers, some of whom are losing too many customers on the journey to checkout," said Sandy Livingstone, Client Service Director at Compete.

NOTES TO EDITORS:
Research methodology

Kantar Media Compete conducts regular research into the online shopping habits of the UK population. This research cov-ers the period from June to August 2013. The results were derived from Kantar Media Compete behavioural data to provide insight into which levers marketers and category teams can pull to increase online sales. More information on Kantar Media Compete can be found at www.kantarmedia.compete.com.

About Kantar

Kantar Media provides critical information that helps our clients make better decisions about communications. We enable the world's leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media in-dustry. Our services and data include analysis of paid media opportunities; counsel on brand reputation, corporate manage-ment and consumer engagement through owned media; and evaluating consumers' reactions in earned media. As the glo-bal house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insights, marketing and advertising effec-tiveness to social media monitoring. Our experts currently work with 22,000 companies tracking over 4 million brands in 50 countries.

Kantar Media is part of Kantar, the data investment management division of WPP and one of the world's largest insight, in-formation and consultancy groups.

For further information, please visit us at www.kantarmedia.com
Follow us on: http://twitter.com/kantar_media.and www.twitter.com/weloveaudiences

For further information please contact:

Alastair Ray
Eureka Communications
alastair@eurekacomms.co.uk
Phone:(0)1600 713 987 / +44 (0)7941 428 243

or

Helen Rattos
Kantar Media Compete
hrattos@compete.com
Tel: + 44 (0)20 7160 5976 / +44 (0)7827 880 482


Online Offers Confectionery Manufacturers a Sweet Opportunity

Kantar Media Compete Online Shopper Intelligence report highlights the opportunity to sell more confectionery online.


Read Full Article | Close

London, 3 October 2013 – The latest Online Shopper Intelligence report from Kantar Media Compete reveals that only 12% of the 7 million online grocery shoppers in the UK visit a confectionery related page online, and just half of those actually buy any confectionery online. With nearly all adults (91%) in Kantar Media's TGI survey claiming to purchase confectionery, these findings highlight a massive opportunity for confectionery manufacturers to improve their online retail presence and consequently sales.

Of the three leading supermarket websites, Tesco.com attracts the highest number of confectionery shoppers – with 59% visiting the supermarket's confectionery section. This is 42% at Asda.com and 19% at Sainsburys.co.uk. Tesco's share of confectionery buyers is also 13% higher than its share of total online grocery purchasers, making it clear that they are more effective at both attracting confectionery shoppers and converting those shoppers to buyers. Both Asda and Sainsburys' websites have lower shares of confectionery purchasers.

The research also reveals substantially differing shopping behaviours across the three websites. Internal search is a popular tool with confectionery shoppers on Tesco.com and Asda.com with 38% and 25% using it respec-tively. Whilst only 4% of confectionery shoppers on Sainsburys.co.uk use the search bar, most of them (67%) search for branded confectionery products compared to 39% who search for unbranded search terms such as chocolate, sweets, mint or gum. In contrast, 62% of visitors to Tesco and Asda's online stores are more likely to search for unbranded terms while 58% look for their favourite branded product at Tesco and 53% at Asda.

"With so many forces driving total online shopping frequency, impulse categories are set to grow. But at the moment Confectionery is harder to find online and easier to miss if it's not on the shopping list. There is a huge opportunity for confectionery manufacturers to make a greater appearance in online grocery baskets," said Kan-tar Media Compete's Client Services Director and report author Sandy Livingstone.

Sites are currently so transactional that it's not surprising to find special offers driving confectionery purchase. But retailers and manufacturers could both gain from working together to develop a more tailored, and shopper-centric approach. This could include intercepting traffic at the right stage to serve a more impulse friendly pro-duct assortment , tailoring promotions to the type of shopper at each store, or looking specifically at how they search for confectionery items," he added.

Other research highlights included:

  • Use of favourites and search varies by retailer – the report reveals some notable differences in how confectionery shoppers use these feature across supermarket websites. Favourites are less used by confectionery shoppers at Asda.com for example (17% compared to 42% at Tesco.com and Sainsburys.co.uk). Only 4% of shoppers at Sainsbury use internal search compared to 25% at Asda and 38% at Tesco.
  • Special offers are a key driver – for all online confectionery shoppers.

The full Online Shopper Intelligence report can be downloaded from: www.kantarmedia.compete.com.

NOTES TO EDITORS:
Research methodology

Kantar Media Compete conducts regular research into the online shopping habits of the UK population. This research cov-ers the period from February to July 2013. The results were derived from Kantar Media Compete behavioural data to provide insight into which levers marketers and category teams can pull to increase online sales.More information on Kantar Media Compete can be found at www.kantarmedia.compete.com.

About Kantar

Kantar Media provides critical information that helps our clients make better decisions about communications. We enable the world's leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media in-dustry. Our services and data include analysis of paid media opportunities; counsel on brand reputation, corporate manage-ment and consumer engagement through owned media; and evaluating consumers' reactions in earned media. As the glo-bal house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insights, marketing and advertising effec-tiveness to social media monitoring. Our experts currently work with 22,000 companies tracking over 4 million brands in 50 countries.

Kantar Media is part of Kantar, the data investment management division of WPP and one of the world's largest insight, in-formation and consultancy groups.

For further information, please visit us at www.kantarmedia.com
Follow us on: http://twitter.com/kantar_media.and www.twitter.com/weloveaudiences

For further information please contact:

Teresa Horscroft / Kate Alexander
Eureka Communications
kantarmedia@eurekacomms.co.uk
Phone:+44 (0)7788 584413 / (0)1420 564346

or

Helen Rattos
Kantar Media Compete
hrattos@compete.com
Tel: + 44 (0)20 7160 5976 / +44 (0)7827 880 482


Kantar Brings Together Digital Leaders — Dynamic Logic and Compete — to Deliver Industry's Most Comprehensive Digital Insights & Solutions

Kantar, WPP's insights, information and consultancy group, today announced the strengthening of its digital capabilities by bringing together two of its leading digital insights providers, Dynamic Logic and Compete.


Read Full Article | Close

London, 9 July 2013 Kantar, WPP's insights, information and consultancy group, today announced the strengthening of its digital capabilities by bringing together two of its leading digital insights providers, Dynamic Logic and Compete. The aim is to deliver best in class ROI and effectiveness solutions to clients and a suite of offers for advertisers, agencies and publishers to increase marketing effectiveness and drive brand growth. In parallel, Compete will continue to work with other Kantar units, including Kantar Media, to incorporate digital behavioural insights with surveys and into holistic cross-media and cross-channel research solutions.

“By combining Dynamic Logic’s digital and cross-media marketing effectiveness offer with Compete’s vast behavioural data and analytic capability, we will be able to deliver best in class effectiveness and ROI solutions. And we will continue to expand and incorporate Compete’s digital intelligence capabilities in an ever growing suite of effectiveness and path to purchase offers delivered by them and other Kantar companies,” said Eric Salama, Kantar CEO.

Scott Ernst, president of Compete, will lead the organization as president of Millward Brown Digital, reporting to Mary Ann Packo, CEO, Millward Brown North America.

Ernst commented: "Sustainable digital success begins with the consumer and their relationship with brands. By providing a full view of effectiveness across the marketing cycle and all media touch points, we put digital into context within the marketing mix and help clients drive brand growth. We look forward to working with Millward Brown and across all of Kantar to move the CMO's digital agenda forward."

About Kantar

Kantar is one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients connected expertise and insights at each and every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies.

For further information please contact:

Lindsay McMurdo
Kantar
lindsay.mcmurdo@kantar.com
Phone: +44 7768 591977


Department Store Websites See 9% Increase In Convenience-Seeking Festive Fashion Shoppers

Nightwear and underwear are highest growth fashion categories elsewhere online


Read Full Article | Close

LONDON, 13 February, 2013 Department store websites are increasingly popular with fashion-conscious consumers preparing for the festive season reveals the latest Kantar Media Compete Seasonal Shopper Insights.

Over half (57%) of the people purchasing groceries online do so at Tesco – a larger share of the mar-ket than the retailer sees at its bricks-and-mortar outlets. Asda is second (33%), followed by Sainsbu-ry (18%), Ocado (5%), Amazon grocery (4%), Waitrose (2%) and Marks and Spencer (1%).

Released today, the research shows that in the run-up to Christmas, department stores saw a 9% in-crease in traffic to the fashion pages of their websites between 2011 and 2012. Debenhams was the highest performer, with the number of visitors to its fashion pages growing 36% year-on-year.

In contrast, figures from the British Retail Consortium (BRC) and Springboard Footfall Monitor show that shopper numbers in December 2012 were down by 1.2% from the previous year.

Kantar Media Compete's report reveals that although brand-only fashion retailers still see the highest number of browsers, the average conversion rate for these sites dropped from 9% in December 2011 to 7% in December 2012.

Other findings in the research show that the traditional gifts of nightwear and underwear were the fashion categories to see the biggest year-on-year growth in online shoppers. In December 2012, purchases of women's items increased by 18% from 2011, and men's by 28%.

Purchases of gift cards, which offer a quick and easy gift option, increased 6% between 2011 and 2012, with Marks & Spencer and Debenhams accounting for the majority of gift card shoppers in 2012. Figures peak in December, compared to October and November.

The research also showed that men are keen fashion shoppers. In 2012 they accounted for 40% of all browsers on fashion websites (up slightly from 38% in 2011).

Jeremy Radcliffe, Managing Director, Kantar Media Compete UK, comments: "Comparing online fash-ion retail data for 2011 and 2012 indicates that increasingly time-poor shoppers appreciate being able to make their fashion purchases, whether these are gifts or 'Christmas party outfits' for themselves, under one online roof. This trend is helped by department stores' commitment to enhancing their on-line offerings as they look to become truly multichannel. Initiatives such as 'Click & Collect' at John Lewis for example are proving popular with consumers because of the flexibility they offer."

The full Seasonal Shopper Insights can be downloaded from: www.kantarmedia.compete.com

NOTES TO EDITORS
Research methodology

Kantar Media Compete conducts quarterly research into the online shopping habits of the UK popula-tion. This research compares the period from October to December 2011 with the same period in 2012. The results were derived from Kantar Media Compete behavioural data to provide a snapshot of UK online shoppers, their behaviours and motivations.

About Kantar Media

Kantar Media provides strategic advice and competitive intelligence to the world's leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry. This includes analysis of paid media opportunities; counsel on brand reputation, cor-porate management and consumer engagement through owned media; and, evaluating consumers' reactions in earned media. Kantar Media provides clients with a broad range of insights, from audi-ence research, competitive intelligence, vital consumer behaviour and digital insights, marketing effec-tiveness and online influence. Our experts currently work with 22,000 companies tracking 3 million brands in 50 countries.
www.kantarmedia.compete.com
www.kantarmedia.com
http://twitter.com/kantar_media.

For further information please contact:

Teresa Horscroft / Kate Alexander
Eureka Communications
teresa@eurekacomms.co.uk
Phone: +44 (0)1420 564346 / +44 (0)7990 520390


Kantar Media's Latest Online Shopper Intelligence Rreport Reveals a Genuine Shift to "Multi-Channel" Shopping


Read Full Article | Close

LONDON, 30 November, 2012 The convenience of online shopping and retailer's website functionality are key motivations for the adoption of online grocery shopping by consumers. 20% of the UK internet population visit the leading grocery retailers' websites each month, with an average of 1.3 million consumers purchasing online. Key motives are the ability to shop at anytime (60%), having groceries delivered to the door (58%), and the avoidance of carrying home heavy items (55%). These are some of the key findings of Kantar Media Compete's Online Shopper Intelligence Report, released today.

Over half (57%) of the people purchasing groceries online do so at Tesco – a larger share of the mar-ket than the retailer sees at its bricks-and-mortar outlets. Asda is second (33%), followed by Sainsbu-ry (18%), Ocado (5%), Amazon grocery (4%), Waitrose (2%) and Marks and Spencer (1%).

Search is identified as the leading referral source to the top grocery retailers. A review of actual search terms identified that 69% of online grocery shoppers have clear intent to shop with specific retailers. 31% of searches are for fresh food items, 24% are now for recipes and 12% are for processed food.

The report highlights the importance of tools that make shopping online easier and faster for consu-mers. The report shows that an average of 57% of online grocery shoppers visit their list of 'favourite' or 'last purchased' products before checking out. This rises to 71% for Tesco shoppers and 66% for Sainsbury. Waitrose shoppers are least likely to do this at 27%.

Consumers value the convenience of online recipes provided by supermarkets. Waitrose sees the highest number of visitors visiting its recipe pages (20%), compared to Ocado (10%), Tesco (6%), Marks and Spencer (5%), Asda (4%) and Sainsbury's (2%).

The Online Shopper Intelligence Report also offers retailers insight into the profiles of online grocery shoppers. 'Heavy shoppers' buy 62% of groceries online and 38% offline and have an average basket value of £144. This compares to 'light shoppers' who buy 28% online and spend £82 on average per shop. 69% of heavy shoppers use a range of grocery retailers, compared to 17% of light shoppers.

Jeremy Radcliffe, Managing Director, Kantar Media Compete commented: "Our latest Online Shopper Intelligence report shows the importance placed by the time-strapped consumer on the flexibility and convenience of doing their grocery shopping online. This includes being able to shop at a time that suits them, being able to add purchases to their basket instantly, and the availability of new recipes to inspire their shopping lists. These are key indicators for how supermarkets can encourage an increase in online grocery shopping.

The growth of online grocery signifies a shift to "multi-channel" shopping rather than an outright substi-tution of one channel for another. People are increasingly mixing the channels but we have seen that the majority of online grocery shoppers still make most of their grocery purchases in traditional stores. However, as many as one-third indicate that 60% or more of their grocery purchases are made online".

The full Online Shopper Intelligence report can be downloaded from: www.kantarmedia.compete.com

NOTES TO EDITORS
Research methodology

Kantar Media Compete conducts quarterly research into the online shopping habits of the UK population. This research covers the period from May to July 2012. The results were derived from Kantar Media Compete behavioural data and its Online Shopper Intelligence report of 1500 respondents to provide a snapshot of UK online shoppers, their behaviours and motivations.

About Kantar Media

Kantar Media provides strategic advice and competitive intelligence to the world's leading brands, publishers and agencies, helping them navigate and succeed in a rapidly evolving media industry. This includes analysis of paid media opportunities; counsel on brand reputation, corporate manage-ment and consumer engagement through owned media; and, evaluating consumers' reactions in earned media. Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insights to marketing effectiveness and online influence. Our experts currently work with 22,000 companies tracking 3 million brands in 50 countries.
www.kantarmedia.com
http://twitter.com/kantar_media.

For further information please contact:

Tim Sprules
Marketing Manager, UK
Kantar Media Compete
tsprules@compete.com
Phone: 020 7656 5442

Teresa Horscroft / Kate Alexander
Eureka Communications
kate@eurekacomms.co.uk
Phone: +44 (0)7788 584413


Kantar Media launches groundbreaking new study giving marketers, agencies and media owners far greater insight into online consumer audiences

GI Clickstream combines - for the first time - metered online behaviour with detailed offline consumer insight


Read Full Article | Close

LONDON, 21 June 2012 – Kantar Media TGI today launches TGI Clickstream, a major new study enabling brands and complex consumer targets to be analysed for the first time against actual online consumer behaviour. Similarly, with TGI Clickstream, online audiences can now be understood in context well beyond their online behaviour.

TGI Clickstream was created by connecting metered online consumer behaviour - gathered via Kantar Media's Compete meter - to the vast breadth and depth of consumer insight available on Kantar Media's long-established syndicated media and marketing survey, TGI.

TGI Clickstream will enable marketers, communications agencies and media owners to gain a complete picture of the sites, sub-domains and sections visited by specific, complex target groups of consumers - including users of over 4,000 brands - ensuring the targeting of them is as efficient as possible.

Using TGI Clickstream, engagement of target consumer groups with individual websites can be evaluated by looking at a variety of metrics, including average number of visits, average time spent on site and average page views over a specific time period. With over 1,000 websites, sub-domains and sections measured, media owners can, with far greater clarity, differentiate and thus monetise their core sites as well as sub-domains and sections.

Richard Poustie, Head of Kantar Media TGI UK, comments "Online advertising has long suffered from a disconnect between the online behaviour of consumers and their offline lives. Ad exchanges and Demand Side Platforms (DSPs) facilitate the buying and selling of online advertising and clearly there is a place for this. However, the targets traded are based largely on online behaviour and sometimes some basic geo-demographic information./p>

"TGI Clickstream links in-depth online insight with TGI's unrivalled breadth of consumer behaviour and attitude data, and will open up important new opportunities, efficiencies and monetisation for communications agencies and media owners alike'.

For further information about TGI Clickstream, contact Kantar Media TGI on 020 8433 4000 or email tgihotline@kantarmedia.com

For further information please contact:

Kate Alexander
Eureka Communications
kate@eurekacomms.co.uk
Phone:+44 (0)20 8543 8481
+44 (0)7788 584413


90% of Brits planning 2012 holiday, despite double dip recession.

Latest research from Kantar Media reveals key UK travel trends


Read Full Article | Close

LONDON, 6 June 2012 – Despite the state of the economy, 90% of British adults are planning a holiday in 2012, up from 82% who took a break last year. This is a key finding from Kantar Media Compete's Online Shopper Intelligence Report, released today.

However, although other analysis from Kantar Media shows that budget and luxury holidays generate similar volumes of discussion in the press, holiday cost is a major concern for UK consumers. With 49% of the UK online population visiting the site in Q1 2012, EasyJet is the UK's leading airline website. Travelodge and Premier Inn were the most popular hotels, seeing 54% and 52% of unique visitors respectively (compared to the Hilton and Marriott, which scored 10% each).

The Online Shopper Intelligence report also found that price was one of the key reasons holiday-makers gave for visiting airline and hotel websites to book the different elements of their trip separately, rather than using an online travel agent (OTA). 65% of people travelling by plane buy their tickets from the airline compared to 31% using an OTA, and 28% of hotel visitors arrange accommodation directly.

OTAs do see plenty of research traffic – online behavioural data from Kantar Media Compete shows that 72% of people going abroad and 50% of those travelling in the UK in April used sites such as Booking.com and Expedia to look into their travel initially. Although price was the primary factor determining their behaviour, consumers chose to make their bookings direct due also to the speed, choice, accuracy and ease with which bookings and changes could be made on airline and hotel websites.

Separate analysis by Kantar Media of travel articles in newspapers and magazines indicated that improved currency rates were making European destinations more affordable, thus supporting the findings of the Online Shopper Intelligence report: 41% of people taking a holiday in 2012 were going to Western Europe and 19% had chosen central and eastern Europe. But despite favourable exchange rates, 62% of consumers were intending to travel in the UK as a result of the Jubilee, Olympics and Paralympics.

For holidays taken in April this year, 80% of people staying in the UK used a car, with 49% of holiday-makers travelling abroad doing the same. Train journeys accounted for 19% of UK holidays and 15% of overseas ones, with bus trips scoring 17% and 18% respectively.

John Thekanady, Client Services Director, Kantar Media Compete, comments: "One issue clearly flagged up by the report is that OTAs would benefit from taking a closer look at the needs of their audience and how they can meet them. This is particularly pertinent in view of the high reach of EasyJet that, with hire cars, hotels, package breaks, etc, is fulfilling the role of an OTA. The findings also indicate that there are untapped opportunities online for bus and rail companies. They could boost their digital sales significantly by improving their online marketing and distribution channels – particularly as the price of petrol continues to rise."

The full report can be downloaded from: www.kantarmedia.compete.com.

NOTES TO EDITORS
Research methodology

Kantar Media Compete conducts quarterly research into the online shopping habits of the UK population. This research covers the period from January to April 2012. The results were derived from Kantar Media Compete behavioural data and its Online Shopper Intelligence report of 1500 respondents to provide a snapshot of UK online shoppers, their behaviours and motivations. More information on Kantar Media Compete can be found at www.kantarmedia.compete.com.

Kantar Media Intelligence research was is based on volume of coverage for 'Holidays', within the subject of 'travel', in mainstream UK print media, their online versions, and mainstream newswires, from 01/01/2012 – 23/04/2012.

About Kantar Media

Kantar Media provides strategic advice and competitive intelligence to the world's leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry. This includes analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and, evaluating consumers' reactions in earned media. Kantar Media provides clients with a broad range of insights from audience research, competitive intelligence, vital consumer behavior and digital insights, to marketing effectiveness and online influence. Its experts currently work with 22,000 companies tracking 3 million brands in 50 countries. Kantar Media is a unit of Kantar, the consumer insight arm of WPP, the world's largest communications services group.
www.kantarmedia.com
http://twitter.com/kantar_media.

For further information please contact:

Helen Cooke
Marketing Manager, UK
Kantar Media Compete
hcooke@compete.com
Phone: 020 7656 5442
+44 (0)7827 880 482

Teresa Horscroft/Kate Alexander
Eureka Communications
kate@eurekacomms.co.uk
Phone:+44 (0)20 8543 8481
+44 (0)7788 584413


The Voucher Revolution: New Study from Kantar Media Reveals that Nearly Two-thirds of Online Shoppers Engage with Daily Deal Sites.

As More People Look To Cut Costs, Groupon Emerges as the Most Popular Daily Deals Site


Read Full Article | Close

LONDON, 29 March 2012 – New research from Kantar Media shows that Daily Deals sites continue to gain in popularity. 68% of shoppers now agree with the statement "I always look out for special offers" and nearly half (48%) say "they always use money off coupons and vouchers" according to data from Kantar Media TGI. With over 1,300 mentions in the press over the last year and nearly two-thirds of online shoppers using them, Daily Deals sites are clearly appealing to this desire for a bargain and making the gloomy economic climate work in their favour.

The latest Online Shopper Intelligence study from Kantar Media Compete shows that 65% of online shoppers engage with Daily Deals sites either by visiting the site directly or reading an email newsletter. The main driver of this behaviour is a desire to lower the cost of a range of purchases.

With more media coverage than any other group buying site, but a lower ad spend, Groupon is the most popular site with 80% market share and 8.1 million monthly visitors. Kantar Media Audiences InfoSys+ data shows that advertising in the space kicked-off in June 2011, with ads seen over 15 million times. The biggest spender is KGB Deals with their ad being seen over 7 million times by individuals, followed by Wowcher (364,618), Living Social (312,140), Groupon (102,647) and just 35,618 for Wahanda.com.

Groupon was followed in the shopper popularity stakes by LivingSocial.com and KGBDeals.co.uk (10% each). Newer offerings such as Wowcher are just beginning to make their mark with consumers.

But only 37% of consumers who buy from these sites make a second purchase from the same supplier. John Thekanady, UK Client Services Director, Kantar Media Compete explains: "It's clear that group buying sites build awareness and encourage impulse purchase behaviour efficiently, but featured companies are failing to convert those shoppers into loyal customers - bringing into question the long term viability of these sites. With an expanding competitive set and talk of daily deals fatigue, group buying sites would be well advised to target their offerings to specific consumer segments to distinguish themselves and help advertisers reach a more engaged audience."

Additional data from Kantar Media confirms that daily deals are an important consumer trend, but that these sites need to change their approach to ensure their long-term success:

  • In the last year, an analysis of print and online media coverage by Kantar Media Intelligence found that the term Group Buying or one of the five main competitors was mentioned in the UK online and print media in 1,328 articles.
  • Groupon takes the largest share of the media coverage at 79%, but it's not all positive. The company is often criticised for misleading consumers and news of investigations by the OFT and ASA were widely covered.
  • A significant proportion of the coverage told the story of how and why consumers have been drawn to group buying. The so called Voucher Revolution is caused, the coverage analysis reveals, by the economic downturn.
  • Kantar Media TGI data shows that people are more keen about household promotions – 88% of people said they always look for promotions of these products.

The full report can be downloaded here.

ONLINE SHOPPER INTELLIGENCE Q4 - UK

First Name*

Last Name*

Company*

Email Address*

   *Required field

NOTES TO EDITORS
Research methodology

Kantar Media Compete conducts quarterly research into the online shopping habits of the UK population. This research covers the period from October to December 2011. The results were derived from Kantar Media Compete behavioural data and its Online Shopper Intelligence report of 1500 respondents to provide a snapshot of UK online shoppers, their behaviours and motivations. More information on Kantar Media Compete can be found at www.kantarmedia.compete.com.

Kantar Media Intelligence research was conducted between March 2011 and March 2012. It analysed volume of coverage for Groupon, Wahanda, Living Social, KGB Deals, Wowcher and 'Group Buying' in general. The analysis reviewed mainstream UK print media, their online versions and mainstream newswires.

Kantar Media Audiences research was conducted on BARB data between June 2011 and February 2012. The data analyses the total amount of times any TV viewer had seen an advert for Groupon, Wahanda, Living Social, KGB Deals and Wowcher across all TV channels For more information about Kantar Media Audiences please visit our website at: http://www.kantarmedia-audiences.com/

Kantar Media Target Group Index (TGI) is a continuous, single source, representative survey of British adults (aged 15+). Based on a robust, nationally representative sample of 25,000, data is released on a rolling quarterly basis. Coverage of consumer life is comprehensive, including demographics, product usage, media habits, leisure activities, and attitudes.

About Kantar Media

Kantar Media provides strategic advice and competitive intelligence to the world's leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry. This includes analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and, evaluating consumers' reactions in earned media. Kantar Media provides clients with a broad range of insights from audience research, competitive intelligence, vital consumer behaviour and digital insights, to marketing effectiveness and online influence. Its experts currently work with 22,000 companies tracking 3 million brands in 50 countries. Kantar Media is a unit of Kantar, the consumer insight arm of WPP, the world's largest communications services group
www.kantarmedia.com
http://twitter.com/kantar_media.

For further information please contact:

Helen Cooke
hcooke@compete.com
Phone: 020 7656 5442

Teresa Horscroft
PR Consultant
Eureka Communications
teresa@eurekacomms.co.uk
Phone:+44 (0)1420 564346
+44 (0)7990 520390
Twitter: @teresahorscroft


1 in 2 Consumers Research Electronics Purchases on Specialist Retailer Websites But Only 14% Buy There

Kantar Media's Online Shopper Intelligence report highlights that specialist electronics retailers are failing to convert browsers to buyers as 52% of shoppers buy from mass merchants like amazon.co.uk


Read Full Article | Close

LONDON, 26 January 2012 – Kantar Media Compete's latest Online Shopper Intelligence report shows that 56% of UK shoppers buying electronics goods online are spending a significant amount of time researching their purchases on the websites of specialist electronics retailers such as currys.co.uk, comet.co.uk and pcworld.co.uk. However, only 14% of those shoppers make their final purchase on these sites. More than half, 52%, of shoppers purchase their electronics goods from mass merchants like Amazon.co.uk. Department stores get 8% of online purchases and auction sites 18%.

With more than three quarters of shoppers (83%) conducting online product research before they purchase electronics goods, the most important sources of information are specialist retailers' websites (56%), followed by search engines (43%), price comparison websites (21%), consumer reviews (19%) and friends, family members or colleagues outside of a social network site (12%). Consumers also spend more time browsing the websites of electronic retailers and consumer review sites to learn more about the products before they purchase.

"Consumers browse electronics retailers' sites and consumer reviews to compare brands and products, but free delivery and price impact where they make their purchase," commented John Thekanady, UK Client Services Director, Kantar Media Compete. "Specialist retailers are doing a great job on delivering the most extensive product ranges and detailed information, but it's clear this isn't enough. With growing pressure to increase sales, they need to look at the entire consumer journey to determine where and why consumers leave before checkout, and overhaul their overall online strategies to improve conversion rates."

Forty five percent of shoppers claim to compare prices at various online retailers before making the purchase and 51% of shoppers received free delivery on their purchases. A third (37%) of shoppers read online consumer reviews.

Gender Divide?

The research also showed that 87% of men purchase electronics goods for themselves whereas 29% of women make the purchase for another family member. While men prefer to do their research on review sites such as which.co.uk, women tend to use a wider range of sources and sites they are more familiar with, like ciao.co.uk, that include electronics reviews alongside sections on beauty and fashion.

"This research also underscores the importance of monitoring the clickstream patterns of different consumer segments, and recognising their differing motivations, to identify the best way to convert them into buyers. Mass merchants could perhaps drive sales further by including external information sources such as expert reviews and social media on their product pages, while a focus on price and service may help specialist retailers increase their market share," commented Thekanady. The full report can be downloaded from: www.kantarmedia.compete.com.

NOTES TO EDITORS
Research methodology

Kantar Media Compete conducts quarterly research into the online shopping habits of the UK population. This research covers the period from October to December 2011. The results were derived from Kantar Media Compete behavioural data and its Online Shopper Intelligence report of 1500 respondents to provide a snapshot of UK online shoppers, their behaviours and motivations. More information on Kantar Media Compete can be found at www.kantarmedia.compete.com.

About Kantar Media

Kantar Media provides strategic advice and competitive intelligence to the world's leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry. This includes analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and, evaluating consumers' reactions in earned media. Kantar Media provides clients with a broad range of insights from audience research, competitive intelligence, vital consumer behavior and digital insights, to marketing effectiveness and online influence. Its experts currently work with 22,000 companies tracking 3 million brands in 50 countries. Kantar Media is a unit of Kantar, the consumer insight arm of WPP, the world's largest communications services group.
www.kantarmedia.com
http://twitter.com/kantar_media.

For further information please contact:

Helen Cooke
hcooke@compete.com
Phone: 020 7656 5442

Teresa Horscroft
PR Consultant
Eureka Communications
teresa@eurekacomms.co.uk
Phone:+44 (0)1420 564346
+44 (0)7990 520390
Twitter: @teresahorscroft


Shoppers Will Spend the Same or Less Than Last Year on Christmas Gifts

1 in 5 people will complete their Christmas shopping this month according to new data from Kantar Media


Read Full Article | Close

LONDON, 20 October 2011 – New data from Kantar Media Compete's Online Shopper Intelligence report shows that UK shoppers plan to spend approximately £360 on Christmas presents this year. Only 20 percent of those surveyed indicated that they intend to spend more than last year.

Forty-nine percent of UK shoppers plan to do most of their Christmas shopping in November with 21 percent shopping in October. A brave one percent plan to leave Christmas shopping to Christmas Eve and four percent will not be making any Christmas purchases this year.

The 74 percent of people who research pre-Christmas deals will use a variety of information sources:

Retail Websites
Friends and family
Online store leaflets
TV ads
Printed shop leaflets
Social media networks
Radio ads

54%
36%
28%
24%
17%
8%
4%

Source: Kantar Media Compete Online Shopper Intelligence report, Q3 2011

John Thekanady, Client Services Director, Kantar Media Compete UK commented: “While a quarter of Christmas shoppers do not intend to research their purchases beforehand, more than half indicate that they will rely on retailer websites to guide their purchasing decisions. Retailers need to implement sound strategies to drive shoppers to their websites during the Christmas shopping window, which now starts in October, and ensure visitors have a positive experience once they arrive on the site.”

Research methodology

Kantar Media Compete carried out research into the online shopping habits of the UK population. The results were derived from Kantar Media Compete behavioural data and its Online Shopper Intelligence report of 1500 respondents to provide a snapshot of UK online shoppers, their behaviours and motivations. The Kantar Media Compete Online Shopper Intelligence report will be available each quarter. This is the first report for the UK market focusing on Q3 (July-September 2011). More information on Kantar Media Compete can be found at www.kantarmedia.compete.com.

About Kantar Media

Established in more than 50 countries, Kantar Media helps clients master the world's multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services. Kantar Media expertise includes audience measurement, advertising expenditure, media evaluation, single source market research, online analytics and social media listening. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide.
www.kantarmedia.com
http://twitter.com/kantar_media.

For further information and full report please contact:

Helen Cooke
Marketing Manager, UK
Kantar Media Compete
hcooke@compete.com
Phone: +44 (0)20 7656 5442
+44 (0)7827 880 482

Teresa Horscroft
PR Consultant
Eureka Communications
teresa@eurekacomms.co.uk
Phone: +44 (0)1420 564346


Savvy UK Shoppers do Their Homework to Stretch the Family Budget Further

New data from Kantar Media shows 67% buy online because they get better prices


Read Full Article | Close

LONDON, 13 October 2011 – New data from Kantar Media Compete's Online Shopper Intelligence report shows that in the last quarter (July-September 2011) 40 percent of online shoppers in the UK made an online purchase at least once a week. The average three month spend online is dominated by grocery, furniture and electronics purchases.

In the last quarter, the UK public spent on average online:

Groceries
Furniture & home furnishings
Electronics
Clothing
Kitchenware & household appliances
Jewellery & accessories
DIY products & tools
Baby, children & toys
Sporting goods
Household essentials (eg toilet paper, razors, deodorants, toothpaste)

£329
£254
£169
£104
£101
£79
£76
£75
£60
£59

Question: Approximately how much money have you spent on the following retail products online in the past 3 months?

Source: Kantar Media Compete UK Shopper Intelligence Survey (Q3, 2011)

Sixty-nine percent of online shoppers indicate that they research a particular product in a shop before purchasing, but 67 percent will buy the product online because they believe that they get better prices. Over half also appreciate the flexibility and convenience of 24 hour shopping on e-commerce sites.

John Thekanady, Client Services Director, Kantar Media Compete UK stated: "While the cost of living is increasing year-on-year, it is no surprise that many consumers are choosing to research carefully where the best savings can be made. If that means visiting a shop to research a product, but then purchasing it online to save money, then it shows that UK shoppers are becoming savvier, perhaps out of necessity."

Further proof of savvy shopping is that Ebay is the second most popular retail site by percentage of visitors. In the last quarter, the top five retail sites visited by online shoppers in the UK were:

  • Amazon.co.uk: 63%
  • Ebay.co.uk: 58%
  • Tesco.com: 34%
  • Argos.co.uk: 30%
  • Asda.com: 19%

"It is invaluable for marketers to know that the majority of shoppers are likely to research purchases online and/or offline prior to buying, regardless of where the final purchase takes place. This requires that brands have integrated offline and online strategies to maintain relevance with consumers or they could lose out on vital sales," said John Thekanady, Client Services Director, Kantar Media Compete.

Online Shopper Intelligence Research Methodology

Kantar Media Compete carried out research into the habits of the UK online shopper population. The results were derived from Kantar Media Compete's Online Shopper Intelligence study of 1500 respondents and its behavioural data of the same consumers to provide a snapshot of UK online shoppers, their behaviours and motivations. The Kantar Media Compete Online Shopper Intelligence report will be available each quarter. This is the first report for the UK market. Comparative data will be available from Q4. More information on Kantar Media Compete can be found at www.kantarmedia.compete.com

About Kantar Media

Established in more than 50 countries, Kantar Media helps clients master the world's multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services.  Kantar Media expertise includes audience measurement, advertising expenditure, media evaluation, single source market research, online analytics and social media listening.  Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. 
www.kantarmedia.com
http://twitter.com/kantar_media.

 

For further information and full report please contact:

Helen Cooke
Marketing Manager, UK
Kantar Media Compete
hcooke@compete.com
Phone: +44 (0)20 7656 5442
+44 (0)7827 880 482

Teresa Horscroft
PR Consultant
Eureka Communications
teresa@eurekacomms.co.uk
Phone: +44 (0)1420 564346


Kantar Media’s Compete Expands Digital Intelligence Footprint in Europe

Market-leading digital insights will help European brands measure and improve online effectiveness


Read Full Article | Close

LONDON (June 30, 2011) - Kantar Media today announced the European launch of Compete, expanding its digital intelligence offering with the introduction of the industry's most comprehensive online behavioural data and insights. Established in the US in 2000, Compete delivers digital intelligence that helps the world's top brands improve their marketing based on a deep understanding of consumers' behaviour online.

“Compete is one of the most respected sources for digital insights for advertisers and marketers,” said Andy Sims, Global Director of Advertising, Skype. “It balances granular online data with meaningful insights that drive marketing decisions.”

Using an unparalleled combination of online behavioural and attitudinal insights, Compete will now provide European marketers with the data they need to ensure messages are delivered in the correct digital environments, boost brand awareness and improve sales. The roll out of Compete further cements Kantar Media's global leadership position in multimedia analysis and insights.

Compete’s European team will be based in London and will initially focus on serving UK clients in the Retail & FMCG, Technology, Entertainment, Telecom and Travel sectors, as well as leading media companies and advertising agencies. Clients in France will be able to access Compete's services later in 2011. Other markets will follow.

Compete’s products cover the entire digital marketing spectrum, including solutions for audience insight, media planning, competitive intelligence, path-to-purchase tracking, marketing and online channel effectiveness.

“It is critical that we provide an evolving mix of digital insights and services in all the markets in which our clients operate,” said Jean-Michel Portier, CEO, Kantar Media. “We're committed to establishing the same recognition for excellence among brands, agencies and media properties in Europe that Compete already has in the US.”

“We are extremely excited to build on our success in the US, and offer European companies access to our comprehensive digital insights,” said Scott Ernst, President of Compete.

To learn more about Kantar Media Compete’s services in Europe, please contact Jeremy Radcliffe at jradcliffe@compete.com or visit www.kantarmedia.compete.com.

About Kantar Media

Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services. Kantar Media expertise includes audiences measurement, advertising expenditure, media evaluation, single source market research, online analytics and social media listening. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.kantarmedia.com

For further information please contact:

Helen Cooke
hcooke@compete.com
Phone: 020 7656 5442

Helen Brockett
PR Consultant, Eureka Communications
helen@eurekacomms.co.uk
+44 (0)7879 282828


Coverage

Turning browsers into buyers

John Thekanady, Brand Republic

Portrait of a heavy shopper

John Thekanady, Brand Republic

Christmas shopping all wrapped up online for 13%

Chloe Rigby, Internet Retailing

Hard-up consumers go multi-channel in search of better prices

Chloe Rigby, Internet Retailing

40% of online shoppers make at least one purchase per week

Gemma Goldfingle, RetailWeek.co.uk

Diverged Traffic Signals Split in Role of the Web

Michael Barnett, MarketingWeek.co.uk

Compete launches in UK, France to follow

Brian Tarran, Research

momentumreview.com    |    kantarmedia.com    |    kantar.com    |    kantarmediauk.com

kantar media