Our Solutions

Compete's data methodology and products are designed to connect the dots from insights to marketing actions that resonate with today's consumers. Compete's hybrid, multi-data source approach, and advanced normalisation techniques provide advertisers, agencies and publishers with the granular metrics they need to achieve new levels of marketing success. Compete's products include solutions for measuring audience insight, competitive intelligence, and marketing and online channel effectiveness.

Behavor MatchTM™

Target your media buying based on real consumer behaviour

As the Internet continues to flourish and the long tail gets even longer, it's becoming increasingly difficult for media teams to identify the best places to reach consumers. With Behavior MatchTM and our unrivalled panel and proven methods, we can help you to develop innovative and effective media plans that deliver ROI.

Market Profiler

Assess your market landscape

Consumers’ needs and behaviours are evolving faster than ever, making it hard to get a clear picture of your market and the opportunities it presents. With Market Profiler we can help you to understand how many consumers are engaging with your category online, how many are browsing or researching the category and how many are actually making an online purchase.

Online Channel Effectiveness™

Increase your online marketing and website performance with continuous competitive benchmarking

Online Channel Effectiveness™ allows brands and websites to develop online growth and channel strategies that guide consumers towards deeper online marketing interactions. Online Channel Effectiveness™ enables marketers to reverse engineer their competitors' online performance to optimise their own online marketing, sales, service and loyalty programmes.

Path To Purchase

Understand the digital consumer journey from start to finish

As new technologies gain momentum, digital customer journeys have become more complex – in some cases uncontrolled and harder to evaluate than ever. For your particular category, we can map out the path to purchase and help you understand how consumers behave as they move through the purchase cycle and what ultimately influences their decision to buy.

Segment Profiler™

Understand who your target customers are

As online technologies thrive, consumer segments have become increasingly fragmented – making it harder than ever to understand who's actually interested in your website and/or product category, and what behaviours define your most attractive segments. With Segment Profiler™ and our unrivalled panel and proven methods, we can help you identify the consumer segments you need to target to increase the effectiveness of your digital marketing campaigns.

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